Is this possible in business? I believe so, but you have to be willing to take risks and progress through discomfort to get to the finish line.“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”
—Sternberg & Lubart, Defying the Crowd
Studies by Clayton M. Christensen and his researchers uncovered The Innovators DNA: Your ability to generate innovative ideas is not merely a function of the mind, but also a function of five key behaviours that optimize your brain for discovery:
Associating: drawing connections between questions, problems, or ideas from unrelated fields
Questioning: posing queries that challenge common wisdom
Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
Networking: meeting people with different ideas and perspectives
Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge
Sir Richard Branson has a mantra that runs through the DNA of Virgin companies. The mantra is A-B-C-D. (Always Be Connecting the Dots). Creativity is a practice, and if you practice using these five discovery skills every day, you will develop your skills in creativity and innovation.
No comments:
Post a Comment